Thermometer Tells Your Temperature, Then Tells Firms Where to Advertise

Re:Thermometer Tells Your Temperature, Then Tells Firms Wher... by Fnoord on Wednesday October 24, 2018 @10:34AM (#18292737)

Sharing such data contains the information where your car is parked (because that's where it starts moving). It contains more metadata than you may think. It contains information such as your home location (and therefore can be correlated to you), your neighbourhood, your work address, how long and often you work, where you do your groceries, how long you spend with aunt Tillie on Saturday morning. Such data is not anonymous, just like an IP address is PII (in the EU, at least, YMMV).

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Re:Thermometer Tells Your Temperature, Then Tells Firms Wher... by arama471 on Wednesday October 24, 2018 @11:30AM (#18293256)

Not necessarily - it could just change your anonymous ID frequently enough that it would be impossible to know which vehicle did what. If you can't track a single car then you don't know if a car started and another parked where it used to be or if a car just drove past a parked car (assuming the data is not unreasonably precise).

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Re:Thermometer Tells Your Temperature, Then Tells Firms Wher... by Fnoord on Wednesday October 24, 2018 @11:45AM (#18293395)

How frequently do you propose? If it would change your 'anonymous' ID e.g. daily then all it has to do is look at the other data where cars seemingly move to and from the very same home address to the very same work address with a strange pause at work for ~8 hours and a strange pause between ~10 PM and ~7 AM due to sleep.

The device discussed in the article also knows our own SSID and surrounding SSIDs (supposedly it has WLAN to communicate) and can therefore also figure out where you live using e.g. Wigle [1].

A way to actually anonymise the data would be to use hashes and only use those instead.

[1] https://wigle.net/

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Re:Thermometer Tells Your Temperature, Then Tells Firms Wher... by pavel_lishin on Wednesday October 24, 2018 @12:42PM (#18294027)

An interesting anonymization - useless for instant traffic updates, though - would be to fuzz the location based on vehicle speed. When you're moving quickly, very precise data would be shared, but when you're stopped, uncertainty would be increased - that way, where you're parked every night would be much less precise than the highway you take to work.

This wouldn't do much good in more rural areas, of course - you could probably zero in on exactly where my parents park their car with a month's worth of data even if you add a mile-wide fuzz to every parked check-in.

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Re:Thermometer Tells Your Temperature, Then Tells Firms Wher... by cwkoss on Wednesday October 24, 2018 @03:05PM (#18295393)

Need some sort of deterministic bias based on user ID? Each user offset 1*Math.rand(hashseed) miles from location at randVector(hashseed)

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Re:Thermometer Tells Your Temperature, Then Tells Firms Wher... by pavel_lishin on Wednesday October 24, 2018 @03:22PM (#18295535)

Why does it have to be deterministic per-user? Why not completely randomized across every user?

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Re:Thermometer Tells Your Temperature, Then Tells Firms Wher... by cwkoss on Wednesday October 24, 2018 @05:14PM (#18296469)

I guess depends on the application. Consistent offset would allow measurement of distances, but that does leak some information, so perhaps all-random is better for many uses.

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Re:Thermometer Tells Your Temperature, Then Tells Firms Wher... by illvm on Wednesday October 24, 2018 @02:27PM (#18295046)

It could be done in a such a way that no device identifier or any other identifier is ever sent. Just (time, current lat/lng, previous lat/lng)

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