Ask HN: Review My Startup - grep42, a freelance job search engine

Re:Ask HN: Review My Startup - grep42, a freelance job searc... by JimmyL on Sunday October 24, 2010 @07:00PM (#1827612)

I wouldn't bank on people getting what the name means, if that's part of your branding strategy - if you're getting questions about it here (where I think it's fair to say almost everyone knows what grep is, and most people have probably read some part of HHGTTG), you can be sure that most people won't get it.

Personally, I read it as "grep-for-2", which doesn't really mean anything.

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Re:Ask HN: Review My Startup - grep42, a freelance job searc... by jagtesh on Sunday October 24, 2010 @07:56PM (#1827767)

grep-four-two is how I pronounce it too.

I feel its neither cliched nor easily comprehensible yet sort of catchy once you're used to it. Its not something anyone would relate to at first; but its an opportunity, a differentiator, an empty cup that could be filled with anything. Once people start relating to it, they'd never confuse it with something else :)

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