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Re:Sears Kit Homes Changed Housing by clatan on Monday October 22, 2018 @12:36AM (#18272212)
There's a recent 99% invisible episode about this:

https://99percentinvisible.org/episode/the-house-that-came-i...

Re:Sears Kit Homes Changed Housing by djsumdog on Monday October 22, 2018 @12:14PM (#18275918)
That's where I first heard about this. Excellent podcast episode. It's pretty different to actually see photos though.