For any product I care about, I do my best to find online retailers who specialize in that category. I'll buy disposable stuff off Amazon, or something I literally cannot find anywhere else, but that's about it.

I broke my rule last week to buy a CB radio that was about 66% the usual retail price, so of course the seller rewarded me by having it delivered 600 miles away (either that, or USPS seriously messed up) and then failing to respond to my inquiries.

I much preferred the convenience of a single source which already had all my payment details setup, delivery addresses set up, and which I knew wouldn't give me any bullshit with returns.

Fulfillment should be a commodity, and I don't want to have to deal with how different brands have structured their own fulfillment.

Supporting a tiny store that does something for the community (ie real reviews) is more important to me than not having to fill out my address on another form.

agree.