Business card-sized Japanese phone bucks the giant-phone trend

Re:Business card-sized Japanese phone bucks the giant-phone ... by user812 on Saturday October 20, 2018 @04:33AM (#18262371)

Iphone SE users aren't a small pool of users.

The decision by Apple is either based solely on making more money short-term/mid-term while ignoring a part of their customer base, or waiting for the right entry point with introduing a new bigger full screen but overall smaller model.

Many things Apple did in the early days weren't making sense from a market standpoint, like giving away software for free. At least that's what MS would have told you at that time.

That's why it's hard even for Apple to really price in the economic long-term cost of not supporting high-income and higly influental niche groups - there isn't only monocausality to consider when calculating ROI.

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Re:Business card-sized Japanese phone bucks the giant-phone ... by graeme on Saturday October 20, 2018 @06:50AM (#18262684)

A lot of iphone SE users just bought it because it was cheap though. That's the "niche of a niche" comment above.

I like smaller phones, so we'll see how much people care about them now that the iphone 8 is the smallest good phone apple sells. Am hoping they do make a smaller iphone X style phone, but....we'll see.

Btw, for anyone reading this, popsockets go a long way to making larger phones more comfortable.

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Re:Business card-sized Japanese phone bucks the giant-phone ... by blattimwind on Saturday October 20, 2018 @07:12AM (#18262720)

> A lot of iphone SE users just bought it because it was cheap though. That's the "niche of a niche" comment above.

The SE was not a cheap phone. It might be considered so in some high-income bubbles, but for most people it isn't/wasn't.

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Re:Business card-sized Japanese phone bucks the giant-phone ... by wilsonnb3 on Saturday October 20, 2018 @08:39AM (#18263004)

The SE was a cheap phone. $399 or ~$16 a month.

In the US, that’s a cheap phone.

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Re:Business card-sized Japanese phone bucks the giant-phone ... by mgkimsal on Saturday October 20, 2018 @10:31AM (#18263442)

It started at $499, IIRC, then was downpriced in its second incarnation(?)

There was a period where storage was doubled, but IIRC it seemed that options went down again in the SE (maybe when the price dropped)?

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Re:Business card-sized Japanese phone bucks the giant-phone ... by mgkimsal on Saturday October 20, 2018 @01:17PM (#18264263)

Can't edit - but I was thinking of the larger size(s) - the original base price was $399...

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Re:Business card-sized Japanese phone bucks the giant-phone ... by graeme on Saturday October 20, 2018 @02:18PM (#18264615)

Yes, but it was the cheapest iPhone. That was my point. There are some people who are iPhone people, but cost conscious.

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Re:Business card-sized Japanese phone bucks the giant-phone ... by vardump on Saturday October 20, 2018 @10:27AM (#18263434)

A lot of small kids got iPhone SE. Including my daughter and her classmates.

It's relatively powerful in its price class, and not too large — perfect for kids.

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