More entertaining than the deep dig is the passionate position the author took: "The entire cult of those who open their ketchup cups is build upon lies, misinterpretation and shitty journalism."

Remember that scene from Knocked Up when Paul Rudd (I think it was him) talks about how much he wishes he liked anything the way his kid likes blowing bubbles?

I feel like there's an inverse here: I wish I was opposed to anything as much as this author is opposed to the improper use of ketchup cups.