I was specifically addressing their claims of disrupting the buying process. Under that criteria, ending price obfuscation (especially the doc fee) should be table stakes. As for the gas savings, it wouldn't be bad at all if they trumpeted the net cost after 5 years and clearly demonstrated the savings, but they lead with a made up price that no one will be paying. Meet the new boss, same as the old boss.

I think part of the point of being disruptive is that you don't need to sink that low.

The iPhone disrupted the phone buying process, and still showed you a discounted price, after phone carrier subsidy.

Thank god in most places in the world that kind of disruption is illegal.