You all have read this wrong! It says a survey of 5k consumers of multiple devices, which 32% of the questioned people who owned an iPad have never downloaded an app. That's 32% of the iPad owners questioned, not Apple's total units sold. Firstly we don't know what % of the 5k were iPad owners. It could have been 3 then only 1 out of 3 have never downloaded an app. Does not sound so bad now then? ;-)