Yeah we so often think things just scale without negative side effects. Internet started as web of academic/serious documents but the mainstream 'value' ended up in sucking attention for ads and shallow communications. I, too, did believe so much web 2.0 and ~real time json comments would make everything so much better .. but I don't believe so anymore. I think humans are 80% local and physical animals; we like having a bit of remote exchanges and seeing pictures, but it stop being deeply satisfying quickly. Especially when its devoid of human value (big companies don't make my heart sing with their new disruptive ideas anymore, to a point I have happy thoughts whenever I run into a single person passion driven ~crappy html4 website)