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Re:The History of Sears Predicts Nearly Everything Amazon Is... by acdha on Tuesday October 16, 2018 @09:06AM (#18228997)
Amazon was still profitable after the first couple of years even with those limits, and people were racing to get online — decidedly not just geeks.

It wouldn’t have converted the catalog business overnight but Sears was really well positioned, especially with local stores to handle returns and service. If they’d invested then, they’d have been prepared as broadband started to appear (for timing, I went from 56k dialup to 10Mb cable in 1998).

Re:The History of Sears Predicts Nearly Everything Amazon Is... by jhbadger on Tuesday October 16, 2018 @09:30AM (#18229165)
Although people forget that the conversion of Amazon to an "everything store" was later -- 1998/1999. For the first four years of its existence it was just a book store. The "everything store" phase was in the early cable modem era.

https://www.nytimes.com/1998/08/05/business/amazoncom-is-exp...