- create bilateral trade agreements that promote ethical standards (instead of finding ways around them)
- lobby for more ethical laws globally (instead of lobbying for maximum legal freedom)
Then, why do it at all?
You want to tell the world what is right and wrong, fine, do it as an individual, write a book, found a religion or something. Enforcing your moral values inside the company and even worse, using the company's power to force them to the world - only to abandon them when it hurts profits - is perverse IMO.
The same could be said about executives and their lack of moral values. Except the C-level actually wields the power to control the company.
China has a somewhat free market, but the lack of rule of law means that the rules governing it are more complex (in addition to, or even instead of, following the law you have to be pleasing politically to the government).