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Re:Twilio to Acquire Sendgrid by NightlyDev on Tuesday October 16, 2018 @04:29AM (#18227672)
If this is marketing mail receivers want to receive and anyone in the company has experience with setting up email systems: Use some fresh IPs and run your own.

As long as it isn't spam and bounces are handled appropriately deliverability shouldn't be a problem.

Re:Twilio to Acquire Sendgrid by h1d on Tuesday October 16, 2018 @05:18AM (#18227900)
You can't likely know which IP is fresh until you test it with a certain volume and check for deliverability.

The costs for delivery service aren't really high, not sure what the point of sending it all by yourself.

You should at least use a long living domain to increase deliverability.

Re:Twilio to Acquire Sendgrid by pjc50 on Tuesday October 16, 2018 @05:21AM (#18227924)
> anyone in the company has experience with setting up email systems

I could very easily see someone spending $500/mo of their time, or a couple of days at most, fiddling with the mail system every month or dealing with crises.