I'm not nit-picking, but your mention of "gold standard" got me thinking. What is Google the gold standard of? They have the top search product which is built on possibly gold standard software, server and networking technologies, but beyond that, are they considered the top standard in anything else? Maybe privacy and security should be important to their business models over the long term, but I'm not sure there is a unified coherent thought in the company's mind that better privacy and security help them make money with search, which is their chief priority. In other words, they can make heaps and piles of money every day with bad privacy and security, and I don't think they were ever considered a gold standard for either of those.