> Blendle shows you articles your friends and more or lesser known fellow country-folk recommend, and can propose additional articles and subscriptions you might be interested in

> Finally, Blendle uses tracking cookies to keep track of the articles you've read, and to suggest articles you might enjoy.

> When using social plug-ins, third-party cookies are placed on your computer. These cookies can be designed to optimize your user experience, but they might also be tracking cookies. The latter are used to track your browsing habits across multiple websites and build a profile of these browsing habits of yours.

> Blendle may also use information collected through the use of Blendle to engage in “look-alike marketing,” which enables us to reach out to an audience, well, similar to you. We may use third parties to help perform or facilitate such marketing on our behalf.

So you pay them money and they still need your information. And you need to browse articles through their interface instead of naturally through the actual newspaper website. Actually worse than the status quo.