>Now if the company's employee evaluation process doesn't recognize the second-order value you produced here then that's the company's problem, not yours.

I think I personally skewed too far into trying to do unmeasurable things, but I feel like it would be miserable to live on the other extreme where you only do things that are measurable and benefit your career.

Where does that thinking end? If I don't feel like finding a garbage can, should I just throw my trash on the ground as long as nobody sees me? After all, it's the city's fault that they haven't set up incentives to prevent me from littering.