Re:Ask HN: How to validate a market opportunity in a cost ef...
by taphangum on Thursday October 11, 2018 @12:59PM
(#18195110)
Here's the way that I do it. Copied from a previous comment:
Keywords, Google keyword tool, forum chats, Reddit comments.
Use tools like these to find EVIDENCE that people are trying to find a solution (similar to yours) to the problem they have.
If you find this evidence, it proves that:
1. There is an inefficiency present (opportunity is simply inefficiency by another name).
2. It shows that the problem is painful enough that people are trying to find a way to solve it. And..
3. It proves that the customer is aware enough of the problem to be able to see you as a likely solution (so you don't have to educate them).
I used this process to come up with my own successful ideas. One of which being: https://myapptemplates.com.
Keywords, Google keyword tool, forum chats, Reddit comments. Use tools like these to find EVIDENCE that people are trying to find a solution (similar to yours) to the problem they have.
If you find this evidence, it proves that:
1. There is an inefficiency present (opportunity is simply inefficiency by another name).
2. It shows that the problem is painful enough that people are trying to find a way to solve it. And..
3. It proves that the customer is aware enough of the problem to be able to see you as a likely solution (so you don't have to educate them).
I used this process to come up with my own successful ideas. One of which being: https://myapptemplates.com.
This video will help shed more light on the above https://www.youtube.com/watch?v=exMoRoaxKtQ