I don't see how providing a script with the usual disclaimers is any different than receiving the same advice, with the same disclaimers, from an individual. The biggest difference seems to be scale as before a non-lawyer could give advice "in the small" (i.e. people they can actually talk to in person) but with technology you can reach thousands.
When you say 'individual', are you implying individual attorney? Granted, I'm asking because I'd genuinely like someone who has credentials from their state bar (i.e. a licensed attorney) to answer this: their TOS says they are not a law firm, and that they are not providing legal counsel.
If your friend says "yeah man that sucks, you should sue those bastards for what they did to your car", no reasonable person would argue this rises to the definition of 'legal advice'.
But if your friend prescribes what exactly you need to say to a court in the context of legal procedure, when summoned to appear, this doesn't qualify as 'legal counsel'? That I'm curious about.
http://www.abajournal.com/magazine/article/latest_legal_vict...
https://www.legalzoom.com/press/press-mentions/unauthorized-...
Why does this feel like it gets DANGEROUSLY close to UPL?