And it's only censorship for a very naive definition of the word. It's more tone policing, which ironically is one of the very phrases that would probably be put on the 'banned word list'. Which in turn indicates how it's not a very practical idea to actually implement. Maybe it should be seen more as a 'guideline to intelligent discussion', where anyone using loaded phrasing (either be it deliberately, which would signal them for not engaging in honest debate; or accidentally, which would signal them for not being informed enough to actually participate) should be 'encouraged' through social norms to learn how to better express themselves, where 'better' means in a way that de-escalates emotional flare ups rather than digging their heels in the sand, preparing for battle.
Another thing I found that it seems to me the way that you put yourself into a judge's position by deciding which is "intelligent discussion" make all the discussion un-intelligent.
Likewise, it is not controversial or even assuming to state that explicit tribalism and signaling of affiliation does not make for 'good' or 'high quality' (if you prefer those terms over 'intelligent') discussion. Sophistry is not 'intelligent' discussion. It may require high intelligence to pull off well, but it's not 'intelligent discussion'. I'm not saying which topics are 'intelligent' or not, or what position in those topics is, just that some forms of having any discussion are 'better' than others. It's a 'meta-judgement', if you will. 'Intelligent discussion' doesn't just mean 'discussion between two people who are intelligent and well informed on the subject'.
Again, what's the neutral equivalent? I mean the entities that often use some maybe unintentional but very sophisticated "deceptional" tricks( I know the word is quite strong). I’ve notice it very often but I guess a lot of readers might not aware of. I’m not assume I’m better than most readers here but just have broad connection to the other side of media and readers.
That said, I understood MSM as Mainstream Media from context and results of 5-second web search, it was not very difficult to find this. When something becomes a concept, a name is appropriate and useful and learning new concepts and their names is one reason people are here. Why would this name offend you?