The gaming industry demonstrates this the most clearly but it's definitely present in general purpose computing as well. eg when Windows XP was first released (pre-service packs) it required twice the hardware specifications of Windows 2000 yet offered little functional difference (read: actual real world stuff that could be done on it) aside themeing.
Thankfully that trend with Windows has reversed somewhat but it's still ever-present with desktop software and their movement towards using web-based technologies.
I think the gaming industry actually also demonstrates the opposite the most clearly.
I'm often blown away by how efficient some games are, and how well they take advantage of advances in hardware.
I look at something like World of Warcraft, a 14 year old game that has trouble running on my desktop computer despite its graphics being... limited to say the least. And then I look at Breath of the Wild. A patently stunning game.
And then I remember which one of the two is a mobile game.
compute is EASY to jevon =)
Saying efficiency leads to increased usage is not the same thing as saying increased usage balances efficiency 100%.
It reminds me of people who argued that airbags and ABS lead to people taking more risk when driving. That may be a real effect, but nevertheless, casualties have declined.
As an anecdotal example, we replaced one 60w incandescent bulb in our bathroom with 4 x 5w LED spotlight bulbs. This is both an increase in light, and a reduction in energy usage, even though it doesn't reflect the full efficiency gains of the LEDs.
https://en.wikipedia.org/wiki/Rebound_effect_(conservation)