I think "pattern addiction" is definitely a thing. Human beings are constantly searching for order and patterns. Getting other people to buy into your pattern/narrative/whatever is probably as old as the human race, but in the last 100-150 years we've gotten really fucking good at tricking each other on a massive scale. I think this is why people seem to intuitively understand that political media manipulation, advertising, junk science, etc. are related phenomena. They're all about hijacking the pattern recognition capacity of human beings for personal gain. It's essentially a form of parasitism.