It's led to one company I use supporting (and forcing) HTTPS. They should have been doing it before, but it's still a win. They've also stopped asking for addresses, and are removing existing addresses:

> To reduce the amount of personal data we process for you, we have stopped asking for address, city, state and zip code in our shop (we do not ship physical goods anyway). Also, we are in the process of removing all existing address information from our customer database.