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Re:The death of Google by ars on Tuesday October 09, 2018 @09:52PM (#18181404)
Do no evil was a reaction to Microsoft. I don't know how old you are, but back in the 1990's/2000's Microsoft actively tried to destroy/takeover the internet (in favor of desktop and/or vendor lockin), and Google's "Do no evil" was a reaction to that: A promise to grow the internet.

And they kept that promise! Look at the internet today.

Microsoft is no longer "evil", and the internet is fine, so "do no evil" is no longer necessary.

People assumed do not evil had something to do with privacy, or this or that, or lots of other things people read into it.

It didn't. It was just one thing: Open standards and promoting the open internet.

Re:The death of Google by sonnyblarney on Tuesday October 09, 2018 @11:40PM (#18181774)
I'm old enough to be an Engineer living 1k away from Google when it was born.

I'm not sure if I believe DNE was exactly about Microsoft, rather a more general mantra. In 98' the founders were running around giving talks about how 'advertising was ruining the internet' which wasn't really an MS things. So I think MS was just one factor, but yes, most don't remember a time when they were so dominant.

Re:The death of Google by repsilat on Wednesday October 10, 2018 @12:30AM (#18181970)
> "do no evil"

Not that it matters too much, but the motto was the much less ambitious (and more achievable) "Don't be evil".

Re:The death of Google by int_19h on Wednesday October 10, 2018 @09:54PM (#18190512)
> It was just one thing: Open standards and promoting the open internet.

So, where's the open standard for Hangouts?

(It used to be XMPP when it was Google Talk. But it's not anymore. And even back when, it wasn't federated, contrary to "the open Internet.")

In general, it feels like you're right, but only in a sense that Google did drive open standards - to bludgeon Microsoft. Which it did quite successfully, and we're all better off for it. But now that they have their own empire, they're not so keen on all that open stuff anymore, whenever they have a monopoly position to abuse.

Re:The death of Google by albedoa on Wednesday October 10, 2018 @01:05AM (#18182100)
> It didn't. It was just one thing: Open standards and promoting the open internet.

The Wikipedia article [1] presents the motto (which is actually "Don't be evil") as being much more than that, from its origin and throughout its use. On second look, it doesn't even use the adjective "open" or mention standards.

1: https://en.wikipedia.org/wiki/Don%27t_be_evil

Re:The death of Google by auslander on Wednesday October 10, 2018 @12:46AM (#18182026)
> they kept that promise! Look at the internet today

I am looking. What I see is it being devoured by Google. Search 99%, Chrome 80%, private email 90%, Google accounts for work, for school kids, and Google Analytics tracking in every web site.

Re:The death of Google by metildaa on Wednesday October 10, 2018 @03:11AM (#18182652)
Citations & context? Your numbers seem unrealistic, Google does not operate 90% of email accounts. Search is definitely seeing erosion courtesy of competitors that have gotten more competent and numerous in the last few years.
Re:The death of Google by auslander on Wednesday October 10, 2018 @08:47AM (#18184320)
> does not operate 90% of email accounts

I said private email accounts.

Re:The death of Google by metildaa on Wednesday October 10, 2018 @02:12PM (#18187474)
Outlook.com, Mail.com, Yahoo, AOL and numerous others have significant marketshare among personal accounts. Your comment claims these private email accounts don't exists.