Re:The death of Google
by kenhwang on Tuesday October 09, 2018 @05:50PM
(#18180104)
Google has excellent marketing. They're very good at getting people to use their products and talk positively about it.
PR on the other hand, I think to be more of a mixed bag. They've always used marketing to deflect away from poor PR. Historically in the early days their PR was better, but I think that can be attributed to the company just being better. These days, well, this whole G+ debacle can be seen as a failure in PR.
They managed to turn a minor oversight of leaking common information that likely impacted nobody into a major data breach front page announcement on every major news publisher. Pretty big PR failure if you ask me.
PR on the other hand, I think to be more of a mixed bag. They've always used marketing to deflect away from poor PR. Historically in the early days their PR was better, but I think that can be attributed to the company just being better. These days, well, this whole G+ debacle can be seen as a failure in PR.
They managed to turn a minor oversight of leaking common information that likely impacted nobody into a major data breach front page announcement on every major news publisher. Pretty big PR failure if you ask me.