The theme for the contest was "Building a Business on Twilio" and the description was posted here: http://contests.twilio.com/2010/09/build-your-business-with-...

While we can only commit to covering the travel costs for one developer, the contest was open to everyone - including existing startups.

"The partners at Union Square Ventures will serve as our judges for this round, and they will select one awesome Twilio-powered company to meet with them in New York City, all expenses paid. Three runners up will each receive $250 in Twilio credit to help get their businesses off the ground."