Re:New Google Pixel 3, Pixel Slate, and Home Hub
by ikawe on Tuesday October 09, 2018 @02:52PM
(#18178772)
> people would rather buy last year's (or the year before!) flagship at a discount than a brand new budget model.
Hmmm... then why the iPhoneXR?
Re:New Google Pixel 3, Pixel Slate, and Home Hub
by sxg on Tuesday October 09, 2018 @03:11PM
(#18178932)
Here's an article from a few weeks ago on HN that explains exactly that: https://stratechery.com/2018/the-iphone-franchise/
Re:New Google Pixel 3, Pixel Slate, and Home Hub
by scaasic on Tuesday October 09, 2018 @03:26PM
(#18179058)
I think the issue here is that flagship != top of the line anymore. For the iPhone pre-2017, the device targeted at their average customer was also always the latest and greatest. But with the release of the X, Apple introduced a new high-end line meant for enthusiasts, while most people would still be pushed towards the 8 (and now the XR). So the XR isn't really a budget model in the sense that the 5c and SE were, but rather the next entry in the mainstream iPhone continuity, while the XS is the second addition to the "pro" line.
Re:New Google Pixel 3, Pixel Slate, and Home Hub
by __sr__ on Tuesday October 09, 2018 @05:17PM
(#18179875)
Hedging their bets? Since iPhone XS devices are are a rather large risk and they need something to fall back on in case they don’t do well. If they do, we may not see a successor.
iPhone SE was probably a similar bet since a lot of people were complaining about the large iPhone 6/6S — not to mention the Plus variants.
Apple has really curated their position as the premium choice, and I commend them for that. They learned relatively quickly (though not without missteps) that people would rather buy last year's (or the year before!) flagship at a discount than a brand new budget model. Saves R&D by milking the older model for another couple years, makes a bunch more customers happy, it's really a brilliant strategy.