The same can be said for processed food. It's designed to be hyper-sensual. Of course it tastes better than an apple, it's designed that way. But one is healthy, and the other only tastes good.

I’ve noticed after doing bursts of healthy eating that most processed food is _extremly_ sweet. Even food we think of as “salty” or “savory” is dominanted by a sugary flavor. This is because sugar is such a cheap way of making something taste “good” and since everyone is doing it your brain filters it away