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Re:How WeChat faded into the silence in India by simula67 on Monday October 08, 2018 @09:44PM (#18172751)
I think the reasons are :

1. It's free ( if you already have Internet on your phone )

2. It's very easy to use and fast

3. The multimedia experience is better than MMS

4. Group chats

5. Network effects ( Some companies provide customer service through WhatsApp, your friends may already hang out in certain WhatsApp groups etc )

Unfortunately many people have to mute WhatsApp messages because they may be in a family group, getting too many messages and it may be considered rude to leave

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