The line between a completely made-up depiction and a real one isn't necessarily the important one. The photos of Hillary Clinton were real enough, but carefully selected and post-processed to make her look as unsympathetic as possible.

Does a photo of a candidate scowling or sneering constitute a genuine portrayal of their appearance and personality? If so, why not make that scowl or sneer just a bit more menacing or disgusting, if your publication is in the opponent's corner?

A better example might be this one: http://hoaxes.org/photo_database/image/darkened_mug_shot/

Imagine what it's going to be like when the tools are good enough to do more than just airbrush or darken a static image, but not yet good enough to create entire "fake news" segments from scratch. It's absurd to think that ML-based tools won't be used to turn a real audio or video recording into something different that you and I will incorrectly assume is still real.

That's when things are going to get scary. I'm sure this tech is coming soon to an election near you.