From Startup School as well, Adam D'Angelo said they answered a lot of questions themselves at first, Mark Zuckerberg said they had interns scrape the course info manually, Brian Chesky talked about how they recruited the first people themselves by door-to-door basically.

Summed up by D'Angelo: "it doesn't matter if it doesn't scale if it strengthens your position". Though I don't know how that applies to your case, if there's anything you can do to get things started.