How Our Marketing Team Spends Money Each Month

Re:How Our Marketing Team Spends Money Each Month by libertine on Friday October 05, 2018 @02:25PM (#18150478)

Is it just me who finds odd they put advertising production and media buying all mixed into "adversiting", yet break it down by media channel?

It's usually: production + media

I read their advertising breakdown as media purchased, unless production is diluted in the value (which I doubt because you can use ads across social media channels for example, despite having different specs).

Or they just don't want to disclose it, which is completely fine :)

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Re:How Our Marketing Team Spends Money Each Month by soared on Friday October 05, 2018 @03:10PM (#18150888)

Its possible they do everything in-house and use free stock images. For facebook you don't necessarily need a designer, someone can easily write search ads, and they don't do any banner/video/etc advertising.

Not how I would run it, but I don't know much about them.

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Re:How Our Marketing Team Spends Money Each Month by kevanlee on Friday October 05, 2018 @03:24PM (#18150989)

Good point. We (Buffer) do everything in-house, so there's no additional advertising production cost.

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