I recently had somebody come up and tell me: "I can't get a grasp of the status of the sprint because of Jira."
The issue, in stead was that people were creating epics all over the place and nobody ever updated their stories. So there was no clear structure and the burndown never burned down. I've worked with Jira for a long time and I can, almost, always adapt it to fit a process. However, when nobody knows that the process is, it's impossible to create a good version in Jira, but Jira ends up getting the blame.
JIRA is a software product but also a social institution, an organizational philosophy. Sure, you can have the software without the attitude or vice versa, but use of JIRA is still a (weak) negative signal about the quality of an employer.
Turns out that the main thing protecting employee autonomy is the logistical difficulty of micromanagement. JIRA "solves" that problem.
JIRA is successful because it is a good tool that gives power to the users. Anyone is free to build a competitor to JIRA, but I would argue that if the developer limits it and forces the client to use their preferred process methodology that they will likely fail.
Just my opinion. I have only been using JIRA for a few weeks now, have had no issues. Nothing amazing about it and nothing terrible. It does the job. Its just a tool. How its used is up to the user.
Of course you can use JIRA as just a tool, but it tends to take on a life of its own, becoming central to his work is allocated and performance is assessed.
A lotta folks I talk to have had bad experiences with Jira in a big-company setting -- say in particular, Amazon --- but most of those problems I've heard boil down to poor practices on the management / admin end, rather than problems with the software itself.
p.s. I've also used Asana and a few other less-costly solutions, but their limitations ended up getting frustrating.
It has a fair share of issues (it's SO SLOW to do just about everything, and the text editor annoys me to no end!), but overall I think it's making me more productive and it's a lot easier to keep track of what i'm doing, what i've done, and what still needs to be done.
Jira is a crutch, in the most literal sense: it makes things that should be hard because of your lack of {personal, organizational} health, easy, in a way that makes people avoid doing the "healthy" thing (facing their problems and rebuilding said {personal, organizational} health) indefinitely.
Would you spend any time trying to solve the problem in the system?
Don't the simpler (more opinionated) systems also tout the same?
All software is sold with the same promise in one way or another.
Jira gets the flac, because but the problems isn't Jira.