Maybe we shouldn't look at the farmer solely. In NL potato farmers get 9 ct/kilo of potatoes. This is near cost price, sometimes even below. In the supermarket the consumer pays $1.60 for that kilo. And I am talking local produce here.. the potato fields are literally right next to the supermarkets (NL is very small, no long supply lines). With those 9 cts it is clear they need subsidies. The supermarkets set the prices, and something is wrong here.