YT, unless you subscribe, shows ads. News sites which let you browse unimpeded show ads --but have those ads blocked by many. So, when they try to make a quid pro quo bargain (ads for content) people often don't like complying with their end of the bargain.

Music has evolved into paid services or ad supported services. News content so far has failed with the ad supported model and unless they create some cartel (a spotify for news, let's say) they have little alternative beside the direct subscription model.