Re:Firefox: The Effect of Ad Blocking on User Engagement wit...
by manigandham on Monday October 01, 2018 @12:29PM
(#18114214)
The pay users to see ads thing has been going around in ad circles for a long time, but seems to be fundamentally misplaced. Advertisers at that point are paying more than they need to (to get the message to the user) and the results will be skewed (by people who are trying to make money) resulting in declining and inefficient performance. It also means the advertiser is trying to pay the user and hopefully get them to pay them back in return by purchasing their product, which leads to a broken cycle.
[ Parent
| on HN ]
Re:Firefox: The Effect of Ad Blocking on User Engagement wit...
by jonathansampson on Monday October 01, 2018 @04:18PM
(#18116465)
Paying uses to see ads isn't the solution in and of itself; an increasing number of users are opting out of ads for safety reasons. Others for aesthetic reasons. The solution is multi-fold, and we realize this.
Brave's model creates a better system (consent-based) which protects the user's data (on their device, with no leaking), cuts out complexity (which reduces fraud and middle-men), and in turn is able to put lost revenue back in the hands of publishers. Beyond this, Brave is able to bring the user into the fold, as their attention is the commodity being bought.
There have been some exciting developments in this space before us, but none that stuck. While we laud those who came before us, we understand that the problem was never fully tackled. That's what we are doing with Brave.