The Implicit Association Test is - shall we say, non-scientific. Because the results depend on the ordering of the associated categories[1]

Psychology has too long been a field where people draw a conclusion first and then create some experiment or hypothesis to support it. It is only now with the advent of analytics that we are shedding light on this quackery.

[1] http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=22...