probably because I'm old bit I don't hate ads. Go read any computer magazine at archive.org from the 80s. It's 60-70% ads, 30-40% content. We used to actually buy those magazines partly for the ads.

It's not ads I hate. It's #1 tracking and #2 obtrusive ada. Videos, animations, pop ups, etc... Unobtrusive ads are fine. Stack Overflow, Google Search, JSFiddle come to mind as ads I like. They are often relevant and they are unobtrustive