> less than 5c for more serious journalism.

I have always hated this idea. It turns the editorial role into a search engine optimization role and I can only see journalism as a whole suffering for it.

I work in broadcast where we still have a sales staff and do manual placement of our advertising in our content. I honestly don't understand what would be wrong with this model.

Larger websites are entirely capable of hiring a sales and traffic departments, selling advertisements to clients directly, and then placing and trafficing those advertisements directly from their own website. In my mind, this would net them a larger share of the profits, completely disable ad-blocking on their site, and relieve editors from having to generate populist content to keep their jobs.

Also, I wouldn't have to attach some new kind of payment account to my web-browser.