You're an outlier.

you never heard of zalando?!

The shipment and courier services are not that reliable in many places, many Europeans still buy clothes on Chinese/Vietnamese/local markets. There are really few people who buy branded clothes > 100 EUR per item while most retailers aim almost exclusively at them. Weird strategy of reaching to or convincing clients from other EU countries just by hiring some teenage anorectic tattooed models and influencers. Yeah, I can totally imagine someone from outside of Berlin never hearing of Zalando.

Dunno, in Norway it seems a third of all packages in my previous local post office was Zalando packages. It is HUGE there.

I haven't. Where are you from? I live in Southern Europe and I have never heard of them. I looked at their website and everything is stupidly expensive.

well I'm from germany but zalando grew so big in europe (too big I think actually). I mean they have such an aggressive marketing, even in southern regions from europe, I've seen some zalando stuff even in spain (Costa Brava, maybe because some parts there are "germanized").