This created space for passionate amateurs to create content for their niche. You got wonderfully personalized, quirky sites that didn’t look weird or suspicious and, importantly, actually got traffic (or what passed for a decent amount of traffic at the time.)

The rise of Google, security issues, “walled gardens”, blogging platforms, and YouTube have basically ended the ability of a new amateur site to get a significant amount of new traffic. Internet stardom has moved to YouTube, Twitter or more specialized communities like Reddit, StackExhange, or Wikipedia. The Wikia networks have driven out most need for fan sites. Social networks are a better sharing mechanism than personal blogs meant for keeping friends and family up to date.

This all has had the effect that the internet “feels” far more structured and professionalized than its early days, and IMO is much more a “winner take all” environment for content. I miss the amateur web the same reason I go to high school sports and watch low ranked college football teams- the play may not be as good, but passion is the same, the games feel more human and occasionally you see unexpected flashes of brilliance, beauty, and serendipity that you’ll never see in the professional world.