Those are 6 year old editorials, in other words, opinion articles. Microsoft has every right to run ad campaigns however they like. Apple attacked PC with it's "I'm a Mac, I'm hip and cool and PCs are bloated, etc." ads in the 00s. They were effective, I'm not convinced the Scroogled campaign was effective at all. Ad campaigns resemble political ads because political ads are ad campaigns. They're all different flavors of the same damn trade.