People are mentioning Dewalt and Milwaukee here, but if you want a lifetime set of tools for a reasonable price I think it’s tough to do better than Makita. I paid around $250 for a drill and impact driver over 10 years ago and they are still my daily drivers, never once slowed me down.

Reason I bought them is because I asked exact same question you are asking to a bunch of hardcore blue collar guys at the factory I worked at, and they recommended Makita.