> Personally for me the term "personalisation" is becoming a dirty word and I am becoming uneasy when I hear it mentioned in design docs and product launches etc. I dont want to see what some algorithm thinks I want to see. Instead I would prefer to see the real, unfiltered, unfettered data. I think the whole Fake News outcry started me thinking about it in a more deep way.

That's also a corruption of the meaning of "personalisation." Personalisation is about me making choices to adapt a product to my preferences, it's not about the product making choices about how to interact with me.

Real personalisation would be having the (sticky) option to shut the algorithm off and "see the real, unfiltered, unfettered data."