If parenting is a part of the environment, then that's not 0%.
The conclusion purposely mangles the numbers for the sake of sensationalism, and that is the kind of thing that gets picked up on and becomes myth.
Nonetheless, I don't think it's fair to jump straight to "sensationalism" to explain why he has different findings than yours. Perhaps your sense of influencing your children is more illusory than you think. It wouldn't be the first time a widely-acknowledged phenomenon with children turned out to be in the imagination of parents (consider "sugar high," for instance, which does not really exist).
The influence of parents is very much a factor in development. Just other factors influence a lot more than other people might expect.
You're making assumptions I'm some sort of uneducated whimsical pixie-head and that's your failure. Not mine.
I'd go so far as you're just trying to hurtful.