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Re:Chrome 69 will keep Google Cookies when you tell it to de... by IBM on Tuesday September 25, 2018 @04:24PM (#18070187)
It absolutely isn't.

Industries are regulated because they don't naturally do what society wants. Regulation changes their incentives and behavior to make that happen.

A leopard can't change its spots and an ad-tech company is never going to design their products with preserving privacy first, because they can't [1]. It's like a body rejecting an organ transplant.

[1] https://en.wikipedia.org/wiki/Privacy_by_design

Re:Chrome 69 will keep Google Cookies when you tell it to de... by yuhong on Tuesday September 25, 2018 @09:06PM (#18071854)
That is why I wrote the essay. The history behind that is not simple.