People often forget that patents, copyright, etc. are just an arbitrary social construct with little real justification for their existence. Yet the overall effect they have is to make it considerably harder to start a new company to compete with a tech giant.

It may be that the problem is that we have too much regulation rather than too little.

This approach doesn't work in the real world because Google's consumers are neither perfectly informed nor perfectly rational. It also ignores the fact that major corporations can enlist the help of the US government in maintaining and extending their de facto monopolies.