And no you don’t need to be North Korea to be evil. That is a meaningless comparison. Coincidentally Google has started working with regimes similar to NK; The PRC. Is that not evil?
No, it's not, because evil is a negative ideal, but I don't think it actually exists in reality.
Even Hitler wasn't evil, he was insane, and the whole situation is a case study of what happens when people, regular people, are given an easy explanation for all their problems. Placing something in the category of "evil" is placing it apart from behavior that you expect normal people to be capable of, since I think most people thing the majority aren't evil. All that does is help us feel better at the expense of helping us be better.
Evil is for fairy tales, where things are black and white. Normal people rightly get defensive when called such, because the road to hell actually is paved with good intentions. Hyperbole isn't a useful way to communicate.
Sorry to go full Godwins on this, but if you can't pull out Hitler and Nazi's when talking about evil (even to counter the point), then when can you...
I can’t even start to consider that it’s an appropriate analogy so Godwin point is dully granted.
PS: If it please your mind regexp replace "evil" by "ill intentioned" in Google related threads. But don’t forget that it’s Google that originated this terminology in the first place with their moto "Don’t be evil"...
I mean, if google is evil then what do you call North Korea? Super duper evil?
Sure, there's less impact when statements are less hyperbolic, but there's also less bikeshedding about the problem, so maybe something actually happens in the end.