For now yes, but the tech world has showed us similar lessons before. I bet Blackberry and Nokia executives said the same thing when Apple introduced the first iPhone. MySpace was very confident when they deemed Facebook number of users was negligible as well. Unfortunately privacy issues are only getting bigger in the future. That's why I said Google should be very careful not to tread down the same path. Only those who learned lessons from the past will survive. I love Google so I hope they won't get too comfortable with data mining activities and lose track of keeping their users who are the real data sources.