The implicit social contract is for Content producers to create content consumers want which is consumed in the way they want their content served. 

This is just very misguided, by using a completely producer-centric view. The web is merely not a network to connect businesses with customers. When your users are applying a technology to avoid rendering adds, it is a market signal. But the signal isn't simply "I don't want to pay for this content", it is far more likely "stop tracking me across sites and logins".

I certainly agree with you that content producers should have a mechanism for the possibility of revenue, but this is a two way street. Advertising networks have worked for some things , but are becoming more and more invasive, and hence more and more problematic. If enough people reject the model, content producers need to be either looking for a new model or looking for ways to improve this one. This stuff isn't rocket science.