> I don't think privacy is a mass market appeal. Here's an experiment you could do. Stop a few random persons on the road or on the train and ask their opinion about equivax, Cambridge Analytica, and Chrome's recent privacy violations and I'm sure you'll get blank stares on 90 out of 100 people.

But repeat the same experiment asking them about Facebook listening to their conversations (whether true or not, it's now believed) and about adverts tracking them around the web and those same people will start complaining vociferously and tell you how creepy it is.