We're actually the largest tech company in South Korea, not a completely random vendor. We also own LINE messenger which is probably more known.

Thanks. You still didn't answer what is its (unique) selling point though. e.g. Why should I use it over this 'ungoogled Chromium' itself, or say Firefox?

The website has a list of features that differentiate it.

Tried it. It ignores my window manager's decorations and enforces its own, with no apparent way of changing that (unlike e.g. Chromium).

To back astonex’s point, I never tried their browser but Navernis far from a random company.

If you’re afraid of them not having enough resource or not caring enough to maintain it, the company has deep pocket and won’t disappear tomorrow.

I know naver mainly as a chat app, and it was pretty good and hugely popular in Asia at a point. There was a huge account leak a few years ago, so I guess they also should be battle tested now.

Basically it could be a strong independent browser vendor mainly interesting in capturing users in their ecosystem.